The strategy is easy: Give high-paying customers an incentive and they'll come back and buy more.

This way, you boost sales, find new customers through referrals and lower your costs of marketing and customer acquisition. Marketing to your existing customers can increase sales profits as well as lower your marketing costs.

So how do you accomplish this? By figuring out who your best customers are, you can start rewarding them for their business and increase their returns to your dealership.

Build your business by rewarding your most loyal customers

Customer Loyalty Programs that reward customers for their patronage are not new. There's no question consumers are excited to participate when the program is right. It's also clear that these programs can enhance profits. Recent research conducted across industries indicates that increasing a customer retention rate by only 5% can boost the average customer net present value by an astonishing 35% to 95%.

Today, the biggest challenge is engendering that loyalty. Competition is fierce, price often drives decisions, and consumers can pick and choose among dozens of dealerships.

How All Relative can help

First we will find your best customers for you, and then we will put together a comprehensive Customer Loyalty Rewards program to drive them back to you more often.

Completing a very thorough analysis of your database will give us your best customers. Keep in mind your most frequent customers might not be your best. These customers could be costing you money. We need to find that customer that is a big spender and emphasize on driving them back again and again.

Both markets and customers have a way of changing. Don't simply set up a loyalty program and walk away. Keep track of any changes in customer or prospect information and make sure the list and the information is regularly updated.

Benefits of Customer Loyalty Rewards Programs

• Stimulate sales and improve gross margins
• Encourage purchase of new and used cars
• Establish competitive differentiation
• Motivate employee performance
• Boost retention of high-value customers
• Build stronger long-term relationships
• Drive key behaviors
• Boost sales revenue
• Improve margins
• Launch new products
• Motivate specific customer behaviors
• Promote dealer loyalty and customer retention
• Increase customer "share of wallet"

Full Support from All Relative, Inc.

All Relative's Customer Loyalty Rewards program provides full support for all of our solutions, and we take a collaborative approach to working with our clients by emphasizing openness, ease, accountability and a laser focus on measurable results.

All Relative, Inc. will manage every detail of your loyalty and incentive program. Customer Loyalty Rewards provides the tools, service and expertise to successfully guide your program from design to launch to performance measurement and beyond.